Advertising

1515 Broadway
32nd Floor
New York, NY 10036
adrequests@teennick.com

FLASH RICH MEDIA AD SPECS

TeenNick supports creative up to and including Flash 7.
Add an invisible button making the entire area of the banners clickable. Attach the following object to the button:
on (release){
getURL (clickTag, "_blank");
}
This will embed the clickTag variable in the FLA file. This allows the click-through URL to be modified any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target="_blank" is required in the "Basic actions" to make sure the click thru opens a new window.
The implementation is different for each version of Flash, please refer to Macromedia documentation for specific instructions and syntax for using the clickTag variable and the getURL action.
· http://www.macromedia.com/resources/richmedia/tracking/
· http://www.macromedia.com/resources/richmedia/tracking/
adserving_guide/
· http://www.macromedia.com/resources/richmedia/tracking/
designers_guide/
Flash must have wmode=transparent, or ad creative will show underneath dropdown navigation and/or interfere with page level DHTML.
Advertiser must provide both .swf and .jpg/.gif version of creative.
TeenNick.com will implement a plug-in sniffer script; users without the Flash plug-in will be served the advertiser provided .jpg or .gif alternate.
All .swf files must be published to support a mimimum Flash 6 Plug-in.
Maximum frame rate is 31 fps.

The HTML for the ad should not require a space larger than the maximum allowed pixel ad size. <HTML>, <HEAD>, <BODY>, <br>, or <p>, hard breaks (carriage returns) or alignment tags should not be included. All white spaces must be eliminated.
Please remember to use a CLOSE FORM tag when using forms in .html (i.e., </form>).

JavaScript routines must be submitted for approval.
If submitting creative exported as Flash versions using Action Script you must submit a list of compatible plug-ins. Send your test results when submitting your creative.