Advertising

THIRD PARTY AD SPECS

Expandables

• 80K Initial load (recommended 39K); additional polite stream 920K (max); Total load not to exceed 1M
• Cannot hide embedded flash units or drop down menus, including nav bars, other ads. Must be user-initiated (rollover OK). Sound must be user-initiated by click. Must have clearly visible & connected "Close" or "X" button & be pre-approved by TeenNick.com

Expansion details:

• 728x90 can expand down to a maximum size of 728x400
• 160x600 can expand left to a maximum size of 400x600

Floating Ads

• File Size -- Initial 80K (recommended 39K), Subsequent 920K, Flash 7
• Floating ads cannot appear on TeenNick.com Home Page.
• No floating or expanding elements may hide embedded flash units or drop down menus on the page, including nav bars, other ads, or content.
• Ad may move around on page but should not occupy more than 400x400 pixels at any one time.
• Ad cannot cover in-page ad units.
• Audio must be user-initiated (on-click ONLY).
• Unit must have clearly visible close or "x" button.
• :20 sec max allowable floating time.
• 5 seconds of non-user initiated sound. Thereafter, sound must be user initiated with click on a clearly labeled sound on/off button.
• Creative will be pre-approved by TeenNick.com before it goes live.
• All ads must target a new browser window.

• Upon completion of the "initial eyecatcher" creative recommended that leavebehind resides in 120x600 dedicated ad space within the webpage

Lead Time for Standard Ad Units

• 10 business days

Additional Notes: 3rd Party Served Ad Units

• The .swf needs to use the "clickTAG" expression for the URL call (see Flash Standards)
• Due to a Macromedia recognized flash over flash interaction issue, Windows 2000 and NT users will not be displayed the ad. Floating ads are also not viewable on Macs.
• Ad will only be viewable on IE 5.0 or above.
• Creative is subject to review and approval 8 business days prior to launch. TeenNick will exclude these pages: homepage, main gateway pages, some hub pages. Also, specific page w/flash submission forms, polls, etc.
• Only the visible elements of the ad are clickable, no transparent portions surrounding the ad.
• Recommended: gray background added to always be present where the ad appears
• Close Button: (several options)

  a.) unload the main movie from the Flash player: unloadMovie(_root);
  b.) have the time line go to an empty frame in the movie
  c.) disable the main movie by making it invisible: _root._visible = false;

• No window.onLoad function.
• No ads that include applets without full q/a time from MTVN.
• Traffic will try to put all "polite stream" ads into the same tile category so our pages will never load a floating ad and an in page ad unit that both have polite streaming after initial load.
• We can also put them on the test site to test out and send to Q/A before putting live.